The Primary Reason for Using More Than One Type of Intermediary

question 62

Multiple Choice

The primary reason for using more than one type of intermediary for the same product is:

• A)the gross margin is not large.
• B)the product tends toward technical complexity.
• C)different market segments require different channel structures.
• D)the product is not standard, but is closer to made-to-order.

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Definitions:

Club Sponsor

Refers to an individual or organization that provides support, often financial, to a club, typically in exchange for advertising opportunities or goodwill.

Customer Demand

The quantity of products or services that consumers are willing and able to purchase at various prices during a specific period.

Computer Clock

A mechanism within a computer that keeps track of time and coordinates the execution of tasks.

Wasted Capacity

Refers to the portion of the potential production output or service capability that remains unused or not effectively utilized.