Bases of Business or Organizational Market Segmentation That Center on the Characteristics

question 92

Multiple Choice

Bases of business or organizational market segmentation that center on the characteristics of the buying organization and the buying situation are broadly categorized as:

• A)macrosegmentation.
• B)microsegmentation.
• C)economic bases.
• D)bottom-up bases.
• E)concentration bases.

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Definitions:

Financial Statements

Written records that convey the business activities and the financial performance of a company.

GAAP

Generally Accepted Accounting Principles, which are a set of rules and standards used in the United States for financial reporting.

Accounts Payable

Liabilities of a business that are owed to creditors for goods and services purchased on credit.

Inventory

The raw materials, work-in-process products, and finished goods that a company holds for the purpose of sale in the near future.