Simultaneous Production and Consumption Is a Unique Service Characteristic

question 63

Multiple Choice

Simultaneous production and consumption is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)planning capacity on the basis of peak demand
• B)buyer-seller interaction requires that the service be done "right"
• C)focusing promotion on the advantages of non-ownership
• D)using pricing and promotion to even out demand peaks and valleys
• E)developing systems that minimize deviations and human error

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Definitions:

Product Demand

The total quantity of a product or service that consumers are willing and able to purchase at various prices during a specified time period.

Counterseasonal Products

Products whose demand peaks in the opposite season of their primary market or usage period.

Aggregate Planning Horizon

The timeframe over which a company plans its overall production output, inventory levels, and workforce size to meet forecasted demand.