When a Manager Is in Charge of Intangible and Heterogeneous

question 67

Multiple Choice

When a manager is in charge of intangible and heterogeneous services, he/she should develop marketing strategies that:

• A)emphasize word-of-mouth communication.
• B)provide tangible evidence.
• C)employ value pricing.
• D)all of the answer choices.

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Definitions:

Confidence Interval

A selection of values, extracted from sample analyses, believed to encompass the value of an unseen population parameter.

Sample Variance

The measure of dispersion within a sample data set, representing the average of the squared differences from the sample mean.

Chi-squared Distributed

A distribution used in hypothesis testing that is derived from the sum of squared deviations between observed and expected frequencies.

Degrees of Freedom

The number of independent values or quantities that can vary in the calculation of a statistic, often associated with the number of observations minus the number of parameters estimated.