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New product development is inherently more difficult, messier, and less successful in the service sector. What steps can be taken to enhance the effectiveness of the new service development process? What are the common features that successful new service projects seem to share?
Groups
Collections of individuals who come together for a common purpose, interest, or activity, sharing certain beliefs, values, or goals.
Socialization Groups
Groups designed to enhance social skills and interactions among members through structured activities and discussions.
Physical Environment
The physical surroundings or conditions in which an individual, community, or organism lives and interacts, including natural and built structures.
Social Environment
The surrounding culture, institutions, people, and relationships that influence an individual's daily life and development.
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