Perishability Is a Unique Service Characteristic

question 57

Multiple Choice

Perishability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Use physical cues in promotions to help customers evaluate service quality.
• C)Emphasize strict quality control standards.
• D)High-level training for service personnel.

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Definitions:

Social Media

Digital platforms and tools that allow individuals to generate, distribute content, and engage in social networks.

Cybercrimes

Illegal activities conducted via the internet or other forms of digital communication.

Customer Data

Information collected from consumers by a company, including demographics, behavior patterns, and preferences, to inform business decisions and marketing strategies.

Consumer Protection Agencies

Organizations designed to safeguard the rights and interests of consumers by regulating products, services, and business practices.