Which of the Following Is NOT a Step in the Product-Positioning

question 71

Multiple Choice

Which of the following is NOT a step in the product-positioning process?

• A)Identify the relative set of competitive products.
• B)Determine the product's current position versus competing offerings.
• C)Develop an evoked or consideration set of possible positions.
• D)Examine the fit between preferences of segments and the current product position.

---

Definitions:

Bond B

A reference to a specific bond investment, often denoted for classification or tracking purposes.

Current Yield

The annual income (interest or dividends) divided by the current price of the security, often used in assessing bonds and other fixed-income investments.

5 ½% Bond

A bond that pays a 5.5% interest rate to its holders, typically annually or semi-annually.

Yield To Maturity

The total return anticipated on a bond if the bond is held until it matures, including all interest payments and the repayment of principal.