Which of the Following Is NOT a Step in the Product-Positioning

question 71

Multiple Choice

Which of the following is NOT a step in the product-positioning process?

• A)Identify the relative set of competitive products.
• B)Determine the product's current position versus competing offerings.
• C)Develop an evoked or consideration set of possible positions.
• D)Examine the fit between preferences of segments and the current product position.

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Definitions:

Parental Influences

The effects that parents have on their children’s development, behavior, beliefs, and personality through their actions, teachings, and relationship.

Personality

The combination of characteristics or qualities that form an individual's distinctive character and behavioral patterns.

Theorist

An individual who develops theories or a system of ideas intended to explain something.

Surrogate Mothers

Women who carry and deliver a child for another person or couple, often through an arrangement called surrogacy.