The Basic Premise of His CBBE Model Is That the Power

question 36

Multiple Choice

The basic premise of his CBBE model is that the power of a brand lies in

• A)What consumers have learned, felt, seen, and heard about the brand over time
• B)The market share it commands
• C)How the decision maker perceives the ultimate value of the item
• D)All of the answer choices.

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Definitions:

Inherited Influences

Traits, behaviors, or conditions that are passed down from parents to their children through genes.

Environmental Influences

Refers to the physical, social, and cultural factors that affect an individual’s development and behavior.

Development

The process of growth or progress in any aspect, such as physical, cognitive, social, or emotional.

Nature Vs. Nurture

A discussion on the significance of a person's natural attributes compared to their life experiences in shaping differences in physical and behavioral characteristics.