Consider This Dilemma: a Product Manager Finds That Organizational Buyers

question 43

Multiple Choice

Consider this dilemma: A product manager finds that organizational buyers view a particular product attribute as being both important and differentiating; unfortunately, the firm's brand is viewed as being inferior to competing brands on this attribute. In this situation, an appropriate generic strategy for the product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the answer choices.
• E)both increase the importance of the attribute to customers and increase the difference between the competition and the firm's brand.

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Definitions:

Price

The amount of money expected, required, or given in payment for something; it reflects the value that consumers and sellers assign to a product or service.

Aggregate Demand

The entire market need for goods and services within an economic setting, evaluated at a specific price level during a designated time frame.

Net Exports

This term refers to the value of a country's total exports minus its total imports. It can indicate whether a country is a net exporter or net importer.

Exchange Rate

The value of one currency for the purpose of conversion to another.