Among Technology Adopters, These Customers Serve as a Gatekeeper to the Rest

question 31

Multiple Choice

Among technology adopters, these customers serve as a gatekeeper to the rest of the technology life cycle and their endorsement is needed for an innovation to get a fair hearing in the organization. However, they do not have access to the resources needed to move an organization toward a large-scale commitment to the new technology. This describes:

• A)technology enthusiasts.
• B)visionaries.
• C)skeptics.
• D)pragmatists.
• E)product champions.

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Definitions:

Commitment to Task

A dedication to completing a specific job or duty.

Sensitivity to Needs

The ability to perceive and respond appropriately to the emotional or physical needs of others.

Motivation Effectiveness

The degree to which motivational strategies achieve their intended outcomes, enhancing individuals' drive to perform tasks.