Micro Bases of Organizational Market Segmentation Require a High Degree

question 4

True/False

Micro bases of organizational market segmentation require a high degree of market knowledge and focus on the characteristics of decision-making units within each of the various macrosegments.

---

Definitions:

Net Taxes

The total amount of taxes collected by the government minus any transfer payments and subsidies.

GDP

Gross Domestic Product, a measure of the economic performance of a country, evaluating the total value of all goods and services produced over a specific time period.

Government Purchases

Expenditures by government agencies on goods and services that directly satisfy public consumption or are invested in public infrastructure.

Full Employment

An economic condition where every available workforce is employed in the most effective way achievable.