Examlex
The personal characteristics of decision-makers in buying centers, such as their decision style and confidence, are examples of macrolevel bases of segmentation.
Fundamental Attribution Error
The tendency to overemphasize personal characteristics and ignore situational factors in explaining others' behavior.
Personal Factors
Characteristics or attributes of an individual, including personality traits, beliefs, and physical attributes, that can influence their behavior and experiences.
Attitude
A psychological construct representing an individual’s degree of like or dislike, favor or disfavor, towards a person, object, or idea.
Beliefs
Convictions or acceptances that something exists or is true, especially without empirical evidence.
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