The Business Market Can Be Segmented on Several Bases, Broadly

question 86

Multiple Choice

The business market can be segmented on several bases, broadly classified into two major categories:

• A)economic and demographic.
• B)macro and micro.
• C)top-down and bottom-up.
• D)concentration and coverage.
• E)organizational and end-use application.

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Definitions:

Common Stock Dividend Distributable

Stockholders’ equity account that accumulates a stock dividend that has been declared but not yet issued and distributed.

Paid-in Capital

The amount of money that a company has received from shareholders in exchange for shares of stock.

Par Value

The nominal or face value of a bond, share of stock, or other financial instrument, as stated by the issuer.

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.