Lansing Motor Works Produces a Line of Precision Motors

question 88

Multiple Choice

Lansing Motor Works produces a line of precision motors. Based on feedback from the sales force, management has learned that one of their new motors is especially well-suited to high-speed packaging systems. The new motor requires less maintenance and has a longer useful life than competing offerings. Lansing Motor Works is now concentrating on this segment. This provides an illustration of segmentation on the basis of:

• A)usage rate.
• B)purchasing strategy.
• C)size of firm.
• D)value-in-use.
• E)organizational innovativeness.

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Definitions:

Marginal Revenue

The increase in revenue that results from the sale of one additional unit of a product or service.

Downsloping Curve

Typically refers to a demand curve in economics, indicating that as the price of a product decreases, the quantity demanded increases, and vice versa.

Price Lowering

Price lowering involves reducing the selling price of goods or services, often as a strategy to increase demand or competitiveness in the market.

Monopolist Demand

Monopolist demand refers to the total market demand faced by a monopolist, which is the sole provider of a good or service in the market, and thus faces the downward-sloping market demand curve directly.