Park Rapids Electronics Divides Their Market on the Basis of NAICS

question 69

Multiple Choice

Park Rapids Electronics divides their market on the basis of NAICS category, end market served, and type of buying situation. They have also developed a special strategy for large centralized buyers. They are emphasizing:

• A)macro bases of segmentation.
• B)micro bases of segmentation.
• C)a blend of macro and micro bases of segmentation.
• D)psychographic and economic bases of segmentation.
• E)none of the answer choices.

---

Definitions:

Entire Organization

The whole structure of a company or institution, including all employees, departments, and divisions.

Individual Behaviours

Individual Behaviours refer to the actions and reactions of an individual in various situations, influenced by their character, emotions, and external factors.

Sustainable Change

Changes made in an organization or system that are designed to be long-lasting and continuously relevant, often with an emphasis on environmental, social, and economic sustainability.

Organizational Change

A process in which a company or organization undergoes a significant transformation, involving a change in processes, strategies, structures, and/or culture.