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For the medical x-ray market, Du Pont initiated a formal positioning study among hospital administrators, radiology department administrators, and technical managers in order to identify the firm's relative standing and the specific needs (criteria) for each level of buying influence within each potential segment. This provides an illustration of segmentation on the basis of:
Positive Commenting
the act of giving affirming, constructive feedback that encourages growth and improvement rather than criticism.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Uniform Standards
Consistent and homogenous criteria or requirements that are applied across different units, processes, or entities to ensure quality and compliance.
Performance On-the-job
The extent to which an employee executes their assigned duties and responsibilities effectively within their workplace.
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