Concerning Segmentation Criteria, _____ Refers to the Degree to Which

question 64

Multiple Choice

Concerning segmentation criteria, _____ refers to the degree to which the segments are large or profitable enough to be worth considering for separate marketing cultivation.

• A)measurability
• B)accessibility
• C)substantiality
• D)compatibility
• E)responsiveness

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Definitions:

Rigid Conformity

The strict adherence to societal rules and norms, often suppressing individuality and dissent.

Total Institutions

Places where individuals are cut off from the wider society and their lives are controlled and regulated by the administration of the institution.

Coercive Organizations

Organizations where individuals are compelled to follow strict rules and procedures, often under threat of punishment or force.

Predictability

The quality of being able to be expected or predicted based on past occurrences or known patterns.