The Business Market Can Be Segmented on Several Bases

question 65

Multiple Choice

The business market can be segmented on several bases. Macro bases of segmentation center on:

• A)characteristics of the buying situation.
• B)characteristics of the buying organization.
• C)the nature of the product application.
• D)all of the answer choices.
• E)both characteristics of the buying situation and the nature of the product application.

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Definitions:

Lower Inflation Rates

Lower inflation rates refer to a situation where there is a slow rate of increase in the general level of prices for goods and services, which can indicate a stable economic environment.

Foreign Subsidiary

A local operation completely owned by a foreign firm.

Local Firm

A business establishment that operates in a specific geographical area and typically serves the needs of a local community.

APEC

The Asia-Pacific Economic Cooperation, a forum for 21 Pacific Rim member economies that promotes free trade throughout the Asia-Pacific region.