An Emerging High-Technology Firm Develops and Sells a Line of Electronic

question 71

Essay

An emerging high-technology firm develops and sells a line of electronic software products and services that enable businesses to engage in business-to-business communications and transactions with suppliers and customers. The firm's products and services are used by retailers such as Wal-Mart, manufacturers like Pillsbury, apparel firms like New Balance Athletic Shoes, and insurance firms and others. The firm needs your assistance in segmenting this vast potential market that includes most types of businesses.
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First, suggest possible bases of segmentation that the high-tech firm might use in isolating potential clusters or segments of customers. Next, provide a set of guidelines that the firm might follow in evaluating whether or not a particular base of segmentation provides an appropriate market and strategic fit for the firm.

Understand the concept of capital rationing and how it applies to investment decisions.

Learn about the internal rate of return method and its application in analyzing capital investment proposals.

Identify the role of uncertainty and sensitivity analysis in capital budgeting.

Understand the calculation and implications of cash payback periods for capital investments.

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Definitions:

Division of the World

Often used in geopolitical contexts, it refers to the categorization of the world into different blocks or spheres of influence based on economic, political, or cultural lines.

Competing Economic

The situation in which different economies, firms, or sectors vie for resources, markets, and dominance within the global economic framework.

Political and Cultural Areas

Regions defined by specific political boundaries or cultural characteristics, influencing the identity and practices of their communities.

Modernization Theory

Modernization theory is a model of economic and social development that explains global inequality in terms of technological and cultural differences between nations.