Those Buying Decisions That Are of Extreme Importance to the Firm

question 69

Multiple Choice

Those buying decisions that are of extreme importance to the firm strategically and financially are referred to as:

• A)strategic new task buying decisions
• B)strategic modified rebuy decisions
• C)judgmental new task decisions
• D)lost-for-good decisions
• E)complex modified rebuy decisions

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Definitions:

Skinner

B.F. Skinner, a psychologist and behaviorist known for his development of the operant conditioning theory, emphasizing the influence of external stimuli on behavior.

Biological Predisposition

Rephrased from Genetic Predispositions: The inherent genetic makeup that increases the likelihood of an individual developing certain conditions or traits.

Generalization

The process by which individuals apply learned responses to similar but not identical stimuli.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of non-exposure to the conditioned stimulus.