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When a Business Marketer Decides to Target Only Those Firms

question 15

Multiple Choice

When a business marketer decides to target only those firms with centralized buying centers, what macrolevel segmentation variable is being used?


Definitions:

Price Elasticity of Supply

A measure of how much the quantity supplied of a good changes in response to a change in its price.

Price Elasticity of Supply

Price elasticity of supply measures how the quantity supplied of a good changes in response to a change in its price.

Income Elasticity of Demand

A measure of how much the quantity demanded of a good changes in response to a change in consumers' income.

Midpoint Method

A technique used in economics to calculate the percentage change in quantity demanded or supplied between two points on a curve, providing an average elasticity for that range.

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