There Is a Gravitational Pull That Moves Buyers Toward the Transactional

question 72

Multiple Choice

There is a gravitational pull that moves buyers toward the transactional side of the exchange spectrum because:

• A)competitors are continually working to attract the best customers away.
• B)customer requirements and expectations keep changing.
• C)customers can freely explore new options in real time on the Internet.
• D)all of the answer choices

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Definitions:

Variable Overhead Rate Variance

The difference between the actual variable overhead cost incurred during a period and the standard cost that should have been incurred based on the actual activity of the period.

Materials Price Variance

The difference between a direct material’s actual price per unit and its standard price per unit, multiplied by the quantity purchased.

Standard Cost

An estimated or predetermined cost of performing an operation, producing a good, or delivering a service, used for budgeting and performance evaluation.

Variable Overhead Efficiency Variance

The difference between the actual variable overhead based on the efficient use of resources and the standard variable overhead expected.