To Optimize the Purchasing Strategy, Buying Firms Across Industries Are

question 32

Essay

To optimize the purchasing strategy, buying firms across industries are beginning to segment the supply base: buyers seek a close relationship for strategic purchases and employ a more distant arm's-length approach in procuring non-strategic items. Describe the resulting implications for firms that are evaluating potential customers to target with relationship marketing strategies.

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Definitions:

Quorum

The minimum number of members needed to be present at a meeting to make the proceedings of that meeting valid.

Substantial Portion

Refers to a significant part or quantity of something, usually in comparison to the whole.

Corporate Assets

Resources owned by a corporation that have economic value and can be used to meet debts, commitments, or investments.

Articles Of Incorporation

These are formal documents filed with a governmental body to legally document the creation of a corporation.