Consider Some Leading-Edge Consumer Product Manufacturers Like Procter & Gamble

question 13

Essay

Consider some leading-edge consumer product manufacturers like Procter & Gamble, Gillette, or Coca Cola. What major differences would you expect to find in comparing the marketing strategy patterns employed by these consumer-products companies to those of leading business marketing firms such as Intel, 3M, or Dow Chemical? Next, describe the similarities and differences that emerge when comparing the distinctive attributes of a leading-edge consumer products marketer to a firm that demonstrates superb skills serving customers in the business market.

---

Definitions:

Reward Power

The capability of an individual to offer incentives to others for performing certain actions or behaviors.

Legitimate Power

A form of authority that derives from an individual's role or position within an organizational hierarchy, giving them the right to make decisions, command, or influence others.

Concern For Task

The focus and prioritization on completing tasks and achieving goals efficiently and effectively within an organization or project.

Concern For People

An approach or attitude within management focusing on the well-being, development, and engagement of employees in the workplace.