New Balance Has Many Offerings

question 21

Multiple Choice

New Balance has many offerings. It makes the Minimus line of shoes with a Vibram outsole and REVlite cushioning for those who want to "feel the trail." Its 1260v2 shoe incorporates Stabilicore technology to "deliver a plush, smooth, and stable ride." And its top of the line, 990v3 traditional running/walking shoe uses a "premium pigskin upper with mesh inserts for breathability, a stability-enhancing ABZORB insole, and ENCAP to promote a healthy gait." The strategy of appealing to different types of customers in this way is an example of

• A) mass customization.
• B) product definition.
• C) market segmentation.
• D) single chain marketing.
• E) market specific selection.

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Definitions:

Middle Adulthood

A stage of human development that describes individuals who are typically between the ages of 40 and 65, focusing on lifestyle, career, and family dynamics.

Same-Sex Partners

Relationships between two individuals of the same gender, recognized in various forms across cultures and legal systems.

Opposite-Sex Partners

Individuals of the opposite biological gender with whom one has a romantic or sexual relationship.

Household Tasks

Chores or duties that are regularly undertaken to maintain the functioning and cleanliness of a domicile, such as cleaning, cooking, and laundry.