_______ Links Market Needs to an Organization's Marketing Program

question 34

Multiple Choice

_______ links market needs to an organization's marketing program.

• A) Market segmentation
• B) Product design
• C) Marketing protocol
• D) Marketing mix development
• E) Product selection

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Definitions:

Product Markets

Markets where final goods or services are offered to consumers, businesses, and the government.

Economic Decision Makers

Individuals or entities that make choices regarding the allocation of resources and the consumption of goods and services.

Profit

The financial gain obtained when the revenue generated from business activities exceeds the expenses, costs, and taxes involved in sustaining the activity.

Payment

The act of transferring money or its equivalent in return for goods, services, or fulfilling an obligation.