Which of the Following Is Not a Reason to Segment

question 149

Multiple Choice

Which of the following is not a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) It would cause an increase in market share or profit.
• C) All the buyers in the entire market have similar wants and needs.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Cost To Retail Ratio

A method used in retail to calculate the inventory valuation by dividing the cost of goods sold by the retail price of the goods.

Inventory Cost Flow

The process of accounting for the costs associated with the goods throughout the stages of inventory, from raw materials to sold products.

Financial Statements

Documents that report on a company’s financial performance, position, and cash flows, giving insight into its financial health.

Assumptions

Predetermined notions or beliefs influencing the understanding or analysis of data or events.