The Walt Disney Co

question 166

Multiple Choice

The Walt Disney Co. carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of

• A) mass customization.
• B) a Tiffany/Walmart strategy.
• C) one product and multiple market segments.
• D) price discrimination.
• E) psychographic market segmentation.

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Definitions:

Eosinophil Count

A laboratory test that measures the number of eosinophils in your blood, which can indicate allergic reactions or infections.

Patch Test

A diagnostic tool used in dermatology to identify substances that cause allergic contact dermatitis in an individual.

Allergy Immunotherapy

Allergy immunotherapy is a treatment aimed at desensitizing the immune system to specific allergens to reduce the severity of allergic reactions.

Transdermal Patches

Medication delivery systems that release drugs into the bloodstream through the skin.