Which of the Following Statements About Market Segmentation for Organizational

question 72

Multiple Choice

Which of the following statements about market segmentation for organizational markets is most accurate?

• A) Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
• B) Both consumer markets and organizational markets use demographic, geographic, and behavioral bases to segment markets.
• C) Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
• D) Consumer markets use market segmentation criteria while organizational markets do not.
• E) The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

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Definitions:

Stepfamily Cycle

The series of phases that a stepfamily goes through as they work to integrate and harmonize different family members.

Family Members

Individuals related by blood, marriage, or adoption, often sharing a common household or familial bond.

Recognition

The acknowledgement or identification of the existence, validity, or legality of something.

Withdrawal

The action of withdrawing something or the process of being removed from a situation, substance dependency, or social interaction.