You Can Go to Your Nearest Hallmark Card Store and Buy

question 150

Multiple Choice

You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50. Or you can buy a Hallmark card from its new $0.99 line of greeting cards, made with lesser-quality materials but just as sentimental, sold at Barnes & Noble bookstores. This is an example of

• A) mass customization.
• B) organizational synergy.
• C) one product and multiple market segments.
• D) price discrimination.
• E) a Tiffany/Walmart strategy.

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Definitions:

Media Coverage

The reporting and analysis of events, topics, and issues by the mass media.

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The area near the center of a large city, often characterized by high population density and varying degrees of economic and social challenges.

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A prejudiced belief that tends to blame women for the negative experiences they go through, instead of acknowledging the external social factors at play.

Sexually Available

A characterization often used inappropriately to describe a person's perceived willingness to engage in sexual activity.