At a Hallmark Store You Can Find Several Lines of Greeting

question 73

Multiple Choice

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

• A) regional
• B) lifestyle
• C) demographic
• D) geographic
• E) psychographic

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Definitions:

Temporal Lobes

Parts of the brain located on the sides of the brain responsible for processing sensory input into derived meanings for the appropriate retention of visual memory, language comprehension, and emotion association.

Frontal Lobes

The front part of the brain associated with decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Long-Term Memory

The capability of the brain to store, retain, and recall information over long periods.

Implicit Memory

Refers to unconscious memory processes that enable humans to perform tasks without actively thinking about them, such as riding a bike.