Which of the Following Is a Criterion Used for Selecting

question 184

Multiple Choice

Which of the following is a criterion used for selecting a target market?

• A) similarity of needs of potential buyers within a segment
• B) difference of needs of sellers between segments
• C) feasibility of a marketing action to reach a segment
• D) cost of reaching the segment
• E) simplicity and cost of assigning potential buyers to segments

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Definitions:

Merchandise Trade Balance

The difference in value between a country's imports and exports of goods, excluding services.

Intangibles

Assets that have no physical form but possess value, such as intellectual property or brand reputation.

Financial Assets

Economic resources or investments that are paper or digital, such as stocks, bonds, and bank deposits.

Exchange Rate

The worth of one currency when converted into another.