A Firm May Decide Against Targeting a Segment That

question 185

Multiple Choice

A firm may decide against targeting a segment that

• A) would require entry in a global marketplace.
• B) requires more than one marketing action.
• C) its competitors have chosen to avoid.
• D) is incompatible with its company's goals or objectives.
• E) has a growth potential that would require increasing the current workforce.

---

Definitions:

Bronchus

A primary branch of the trachea that conducts air into the lungs, where it divides into smaller branches.

Lung

A pair of organs situated within the ribcage, responsible for the process of respiration through the exchange of oxygen and carbon dioxide.

Depression

A psychological condition marked by a continuous low mood or lack of enjoyment in activities, leading to considerable disruption in daily functioning.

Olfaction

The sense of smell, a chemical sensing system that detects odor molecules in the environment.