Examlex
Describe the four general bases that are used to segment consumer markets.
Customer Satisfaction
A measure of how products and services supplied by a company meet or surpass customer expectations, often considered a key indicator of consumer purchase intentions and loyalty.
Marketing Concept
The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Market Orientation
A business philosophy where the focus is on identifying and meeting the needs and desires of customers through the product mix.
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