Figure 9-9 -The Perceptual Map in Figure 9-9 Above Shows Adult Perceptions

question 31

Multiple Choice

Figure 9-9
-The perceptual map in Figure 9-9 above shows adult perceptions for beverages. Suppose a marketer is introducing a new beverage that is higher-than-average in nutrition and is intended for adults. It will probably be most useful to promote the drink as similar to what?

• A) tea
• B) fruit-flavored drinks
• C) sugared soft drinks
• D) regular milk
• E) coffee

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Definitions:

Task-Work Skills

Abilities and competencies required to effectively perform the specific functions and tasks of a job or role.

Teamwork Skills

Abilities that enable an individual to work effectively and collaboratively within a team environment.

Behavioural Skills

Personal attributes and specific behaviors that enable individuals to communicate effectively, collaborate, and successfully manage themselves and others.

Performance Outcomes

The results or achievements of an individual's or group's work, measured against goals or standards.