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What Are the Four Steps to Positioning a Product with a Perceptual

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Essay

What are the four steps to positioning a product with a perceptual map?


Definitions:

Epi-

A prefix meaning 'upon', 'on', 'over', 'near', or 'at', often used in medical and scientific terminology to denote position or relationship.

Onc/o

A prefix in medical terminology denoting relation to tumors or cancer.

Combining Form

A form used in the construction of medical and scientific terminology, typically a root with a vowel at the end that allows it to be connected to other terms.

Tumor

An abnormal mass of tissue that forms when cells grow and divide more than they should or do not die when they should.

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