The Primary Focus of Zappos's Initial Market Segmentation Strategy Was

question 140

Multiple Choice

The primary focus of Zappos's initial market segmentation strategy was to sell

• A) shoes and other products to people who will buy them online and like to use mobile technology.
• B) a wide selection of leather shoes and boots to high-end retailers.
• C) all types of shoes, accessories, and clothing to department and fashion discount stores for reasonable prices.
• D) Spanish novelties and accessories to organizations that typically resell them.
• E) shoes in its own retail stores to those who prefer face-to-face interaction.

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Definitions:

Set Point

A theory suggesting that the body regulates its weight and energy level around a biologically predetermined point.

Body Weight

The mass or heaviness of an individual, typically measured in kilograms or pounds.

Perfect Body

An idealized and often culturally influenced concept of what a human body should look like in terms of shape, size, and appearance.

Informal Survey

A non-scientific gathering of information, opinions, or feedback from a group of people without strict methodology.