One Marketing Action That Can Be Taken to Sell a Single

question 172

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

• A) develop and produce another version of the product.
• B) manufacture products that appeal to different markets.
• C) develop a new channel of distribution.
• D) purchase another firm that has additional products that would appeal to multiple markets.
• E) issue stock to fund additional research and development for new products.

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Definitions:

Time Management Software

Computer programs designed to help individuals or organizations plan, organize, and manage their time more effectively.

Sales Force Automation

The use of software to streamline and enhance the efficiency of sales activities, including customer management and order tracking.

Enhanced Customer Service

An approach to improve the quality of service provided to customers, often involving additional features or personalized attention.

Salesforce Automation

The use of software to automate business tasks and processes in sales, such as customer management, order tracking, and inventory control, increasing efficiency and reducing manual effort.