A Marketing Manager Goes Through Several Steps to Put a Market

question 187

Multiple Choice

A marketing manager goes through several steps to put a market segmentation plan into effect. This includes forming market segments and then ________ without encountering excessive costs.

• A) eliminating potential nonbuyers
• B) identifying segmentation variables
• C) selecting the market segments to target
• D) redirecting their purchase behaviors
• E) ignoring any and all similarities

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Federal Trade Commission

A U.S. federal agency tasked with protecting consumer rights and eliminating anticompetitive business practices.

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