Which of the Following Is Not a Reason to Segment

question 149

Multiple Choice

Which of the following is not a reason to segment a market?

• A) The ability to assign buyers to a segment is simple and cost-effective.
• B) It would cause an increase in market share or profit.
• C) All the buyers in the entire market have similar wants and needs.
• D) There is a potential marketing action to reach it.
• E) There are different wants and needs of buyers in the entire market.

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Definitions:

Economic Variable

A measurable quantity that represents a component of economic performance or behavior, such as GDP, unemployment rate, or inflation.

Rational Decision Makers

Individuals or organizations that make choices that maximize their utility, based on systematic analysis of options and outcomes.

Expected Marginal Benefit

The additional benefit perceived by a consumer or producer from consuming or producing one more unit of a good or service.

Expected Marginal Cost

Refers to the anticipated increase in cost for producing one additional unit of a good or service.