At a Hallmark Store You Can Find Several Lines of Greeting

question 73

Multiple Choice

At a Hallmark store you can find several lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets. The Mahogany line is designed to appeal to African Americans. This is an example of ________ segmentation.

• A) regional
• B) lifestyle
• C) demographic
• D) geographic
• E) psychographic

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Definitions:

Per Share FCFE

Free Cash Flow to Equity per share, indicating the amount of cash available to equity shareholders per share after expenses, reinvestment, and debt payments.

Required Rate of Return

The minimum annual percentage return on an investment deemed acceptable by an investor or creditor.

Per Share FCFE

Free Cash Flow to Equity per share; a measure of how much cash is available to the equity shareholders of a company on a per share basis.

Required Return

The minimum percentage return an investor expects or requires from an investment to make it worthwhile.