The Claritas PRIZM Lifestyle Segmentation Is Based on the Belief

question 54

Multiple Choice

The Claritas PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines ________ with a geographic component.

• A) situational segmentation
• B) socioeconomic segmentation
• C) demographic segmentation
• D) psychographic segmentation
• E) behavioral segmentation

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Definitions:

Commission

A commission refers to a fee paid to an agent or employee for facilitating a sale or completing a service, often calculated as a percentage of the sale price.

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type.

Commission-Only

Describes a compensation structure where an employee or agent is paid solely based on the commission from the sales they generate.

Commission

A service charge assessed by a broker or agent for facilitating a transaction, typically a percentage of the transaction's total value.