A Basic Test of the Usefulness of the Market Segmentation

question 113

Multiple Choice

A basic test of the usefulness of the market segmentation process is whether it leads to tangible marketing actions that can

• A) increase sales and profitability.
• B) stand up to legal scrutiny.
• C) be socially responsible.
• D) create sustainable demand.
• E) produce product differentiation.

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Definitions:

Social Identities

Individuals' conception and perception of themselves derived from their membership in social groups, including nationality, ethnicity, gender, and occupation, among others.

Group Membership

The act of belonging to a group or organization with shared interests, goals, or characteristics.

Social Identity

A person's sense of who they are based on their group memberships, such as national, religious, or occupational social groups.

Social Group

A collection of individuals who interact with each other based on shared interests, backgrounds, or purposes forming a cohesive unit.