Behavioral Segmentation May Be Based on

question 96

Multiple Choice

Behavioral segmentation may be based on

• A) lifestyles and demographics.
• B) retailer and wholesaler behaviors.
• C) geographic and demographic criteria.
• D) product features and user status.
• E) demand and supply.

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Definitions:

Financial Accounting Foundation

An independent, private-sector organization responsible for the oversight, administration, and finances of its standard-setting boards, including the Financial Accounting Standards Board (FASB) and the Governmental Accounting Standards Board (GASB).

Capital Stock

The total amount of shares that a company is authorized to issue, as specified in its corporate charter.

Primary Markets

Primary markets are financial markets where new issues of securities, such as stocks and bonds, are sold directly by the issuing company to investors.

Secondary Markets

Markets where investors buy and sell securities they already own, such as the stock market, rather than purchasing new securities directly from the issuer.