Test Screenings and Tracking Studies Are Examples of Market Research

question 258

Multiple Choice

Test screenings and tracking studies are examples of market research techniques used in the movie industry to

• A) estimate a production company's potential market share.
• B) identify prospective nominees for industry awards such as the Oscars.
• C) create an advance market for the movie's Blu-ray release regardless of whether it is successful in its theater release or not.
• D) identify possible story lines or plots for future movie ventures.
• E) reduce uncertainty and improve marketing actions.

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Definitions:

Principals

In a commercial context, the parties who enter into a contract or agreement, authorizing agents to act on their behalf in transactions.

Contracts

Legally binding agreements between two or more parties that create mutual obligations enforceable by law.

Actual Authority

The specific power given to an agent by a principal, derived from their agreement and can be express or implied based on their actions.

Apparent Authority

The perception by a third party that an agent has the authority to act on behalf of a principal, even if such authority has not been explicitly or implicitly granted.