In Setting Research Objectives, Marketers Have to Be Clear on the Purpose

question 114

Multiple Choice

In setting research objectives, marketers have to be clear on the purpose of research they are about to do that leads to marketing actions. The three main types of marketing research include descriptive research, causal research, and ________ research.

• A) virtual
• B) exploratory
• C) financial
• D) interdisciplinary
• E) interactive

Apply participant observation and its relevance in understanding social phenomena.

Assess the importance of operationalization and measurement in sociological research.

Understand the principles of experiment design, including randomization and control, in establishing causality.

Recognize issues of generalizability, validity, and reliability in sociological research.