In Evaluating Whether Its Facebook and Twitter Social Media Programs

question 248

Multiple Choice

In evaluating whether its Facebook and Twitter social media programs are working well, Carmex considered using various marketing metrics. One metric it chose was ________, which provides the percentages of Internet Carmex mentions that are positive, neutral, or negative.

• A) Carmex Twitter followers
• B) Carmex conversation velocity
• C) Carmex sentiment
• D) Carmex Facebook likes
• E) Carmex share of voice

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Definitions:

Medulla

(1) The inner part of an organ, such as the medulla of the kidney. Compare with cortex. (2) The most posterior part of the vertebrate brain, lying next to the spinal cord.

Cerebellum

A convoluted subdivision of the vertebrate brain concerned with coordination of muscular movements, muscle tone, and balance.

Gray Matter

Nervous tissue in the brain and spinal cord that contains cell bodies, dendrites, and unmyelinated axons. Compare with white matter

White Matter

Nervous tissue in the brain and spinal cord that contains myelinated axons. Compare with gray matter.