In Setting Research Objectives, Marketers Have to Be Clear on the Purpose

question 114

Multiple Choice

In setting research objectives, marketers have to be clear on the purpose of research they are about to do that leads to marketing actions. The three main types of marketing research include descriptive research, causal research, and ________ research.

• A) virtual
• B) exploratory
• C) financial
• D) interdisciplinary
• E) interactive

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Definitions:

Cognitive Appraisal

The process by which an individual evaluates and interprets a situation or stimulus to determine its significance for his or her well-being.

Zajonc

A psychologist known for his work in social and cognitive processes and specifically for his theories on social facilitation and the mere exposure effect.

Lazarus

Refers to Richard Lazarus, a psychologist known for his theory on stress and emotion focusing on cognitive appraisal.

Emotional Reactions

Responses driven by one's feelings to certain stimuli or situations, involving physiological, behavioral, and cognitive aspects.