If a Marketing Manager Queries His Marketing Databases to Determine

question 113

Multiple Choice

If a marketing manager queries his marketing databases to determine the effect of three different levels of price for a new product, he is using

• A) action analysis.
• B) an environmental scan.
• C) a problem search.
• D) situational analysis.
• E) sensitivity analysis.

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Definitions:

Production Departments

Divisions or areas within a manufacturing facility where specific types of products or components are produced.

Multiple Production Department Rates

A method of applying overhead to products in which overhead costs are first directly traced or distributed to support and production departments.

Overhead Costs

Indirect expenses related to running a business that are not directly tied to producing a product or service, such as rent and utilities.

Support Department Costs

Expenses incurred by service departments that assist other units of a business, not directly involved in production.